Professional Certificate in Strategic Policy Planning

Day One 


09:00 Registration and Refreshments 

09:45 Chairman’s Welcome and Delegates’ Introductions


10:00 The Policy "Narrative"
What is policy? How does policy differ from strategy or procedure? 

The policy process – a typical policy life cycle 

Starting points, kinds of policy 

Recognising and tackling the issue – first order research, evidence, analysis

11:15 Morning coffee

11:30 Stages and Stakeholders
What are the stages and what is needed at each stage? 

Discussion of the relevant parties involved and their potential to influence the primary stakeholders

From Ministers to customers – who is involved when, best practice

12:15 Influencing the policy context
How various stakeholders try to influence policy – how to engage with them in the policy process. 

What can go well and what can go wrong.

13:00 Lunch

13:45 Evidence
Different types of evidence, how and where to source it, how to analyse and evaluate evidence

15:00 Afternoon Tea 

15:15 Understanding, communication and consultation
Workshop and Case Study

16:30 Close

Day Two 


09:30 Refreshments

09:45 Chairs introduction and recap


10:00 Option generation
Innovation and creativity exercise

11:00 Morning coffee

11:15 Option appraisal

Setting criteria, weighting and scoring, techniques to select the optimum, force field analysis

The ideal and the possible

Case Study

12:30 Lunch

13:15 Evaluation, review and continuous improvement
How will we know if we have been successful? What is the baseline? How will we know if the costs of delivery are greater than benefits of achievement?

14:45 Afternoon Tea

15:00 Delivery chains
How are we going to deliver the policy? 

What partnerships will be required?

16:00 Close

Day Three


09:30 Refreshments

09:45 Chair’s introduction and recap


10:00 Principles of Strategic thinking

Purpose, values, behaviour standards leading to strategy choice 
Understanding of vision, mission, value and behaviour

Their correlation in supporting strategy

This will include an exercise specific to mission statements

11:00 Morning Coffee

11:15 The difficulties in the public sector in achieving strategy cohesiveness

Strategy conflict

Understanding who owns strategy in the Public sector

Difference between policy and strategy

Cross departmental working

Case study

13:00 Lunch

13:45 Internal communication 'winning hearts and minds' of large and varied staff

Potential impact of strategy

Employee engagement

Employee communication, what, who and how 

External strategy communication

15:00 Afternoon Tea

15:15 External communication

Why is this different?

Stakeholder analysis

Stakeholder management

16:15 Close


Day Four


09:30 Refreshments

09:45 Chair’s introduction and recap


10:00 Building competencies

What is the current internal competency

Identifying competencies
How we build competency
Current behaviours that conflict with strategy
How you manage change
Understanding SMART behavioural objectives

11:00 Morning Coffee

11:15 Goals based versus issues based strategic planning

11:45 Strategic planning – analysis

Introduction to, and application of, analysis tools including:



Mind mapping

      Fishbone analysis

      McKinsey 7 S model

13:15 Lunch

14:00 Strategic planning – idea generation

Introduction to, and application of, idea generation tools including:


Six thinking hats

Force Field Analysis

Scenario planning 

15:15 Afternoon Tea

15:30 Strategic planning – idea generation (cnt’d)

16:30 Close

Day Five 

09:30 Refreshments

09:45 Chair’s Introduction and Recap


10:00 Making Strategic Choices

11:00 Morning coffee

11:15 Chartered Management Institute Qualification

Structuring a written piece of work for assessment – Generic Overview and Principles 
Structuring these two specific pieces of work to demonstrate all the assessment criteria 
Blending strategic policy content into these structures

12:30 Lunch and Close